Developing a brand with comprehensive guidelines gives you and your business the tools to create consistent messages across a number of touch points. If your primary message is delivered through print, or though digital media, you can be sure the delivery will match your branding. Its the smallest of details that count, so selecting the correct images or ways of speaking to your customers, your brand guidelines will help you deliver this.
A brand is so much more than a logo. Its your personality. The colour schemes you'll use on your stationary, or the language you use to get your message across to clients. A brand is visually communicates to your customers, creating trust, repeat purchases, and word-of-mouth referrals.
Creating your brand involves understanding where you currently are, where you would like your business to be, and how your competitors are speaking to the same customer base. Branding is about creating a goal, and working towards achieving that target. Its a detailed process, but worth the effort.
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